Sam Knight
Marketing Strategy
Hoopless Colorado – SEO & AI Consulting
When getting it wrong is expensive, Colorado businesses trust Hoopless to help them attract local customers & streamline operations.
Helping Boulder & Denver Businesses Win Locally
Boulder is one of the most innovative business communities in the country. Whether you’re a startup, a wellness practice, a law firm, or a local service provider, you deserve a marketing partner who brings cutting-edge strategy — including AI-powered tools that give your business a real competitive edge.
That’s why we combine Local SEO, Google Ads, and Business AI consulting into a single, cohesive growth strategy tailored to your Boulder market.
WHO We Help
We specialize in helping businesses that depend on local customers in Boulder and throughout the Front Range. We’re most experienced in competitive verticals, including: Health, wellness & medical practices Law firms & legal services Home services & contractors Professional services, coaches & consultants Local retail & restaurants
HOW We Help
We’re proud of our Local SEO expertise — but Hoopless is much more than an SEO shop. We operate as a fractional marketing department for Boulder businesses, covering everything from strategy to execution. For Local SEO, clients can expect: Google Business Profile (GBP) optimization & active management On-page and off-page SEO Local keyword research & competitor gap analysis Link building & Digital PR Content development for Boulder-specific searches Market research & SERP analysis For Google Ads & Paid Media: Local Google Ads campaign setup and management Performance Max & Local Service Ads (LSAs) Conversion tracking & ROI reporting Budget efficiency with the goal of reducing ad spend over time through organic growth For Business AI Consulting & Implementation: AI workflow audits and automation strategy Chatbot and AI assistant implementation for lead capture and customer service AI-powered content and market research CRM integration with AI tools (HubSpot, GoHighLevel, etc.) Custom AI prompt engineering for marketing, operations, and sales teams
WHAT We Deliver
We deliver value based on measurable KPIs: sales, revenue, and ROI. Full stop.
Get Custom Solutions From SEO & AI Experts Near Boulder
We don’t sell generic packages. Every client gets a unique strategy, and our value goes well beyond the line items in a contract. We do whatever it takes to grow your business — with a flexible, transparent plan delivered every month.
Boulder SEO Services
Many business owners don’t realize “SEO” and “Local SEO” are not the same. If your business only relies on local demand, then you need a hyperlocal SEO strategy.
Colorado AEO / GEO
Google is still the king of search, but LLMs have an extremely high conversion rate. We help you show up in AI overviews – or become the answer wherever buying decisions happen.
Conversion Optimization (CRO)
Many websites have seen significant traffic declines due to AI overviews. We help you reduce missed opportunities with Conversion Rate Optimization and A/B testing.
Custom Website Builds
Get a pixel-perfect website with unlimited design revisions with WordPress builds and design. We also have experience building AI agents, custom plugins, and more.
Google Ads / PPC Management
Google Ads can’t sustain your business – but they can help jump-start lead generation, or fill the gap when you have open beds or a light case load.
Fractional CMO in Denver
Sometimes you need guidance beyond a single channel. From admissions to business development, social media, and more – we help businesses identify pipeline problems and improve profitability.
What others have to say
Trusted by happy clients & industry experts. View case studies
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
Industries We Serve Near Denver
Home Service Business Solutions in Boulder
Boulder homeowners turn to Google Maps first when they need a plumber, HVAC tech, or contractor. The Map Pack dominates local home services search — and we know exactly how to get you there. With Boulder’s premium housing market and high homeowner income levels, the ROI on Local SEO for home services is exceptional.
- HVAC Companies
- Plumbers
- Cleaning Services
Local SEO For Health & Medical Practices
Boulder is one of the healthiest cities in America — and one of the most competitive markets for wellness businesses. From yoga studios and functional medicine practices to chiropractors and mental health providers, we help health and wellness businesses get found by patients and clients who are actively searching. We understand HIPAA marketing sensitivities and Google Ads healthcare policies.
- Private Practices, Doctors, Clinics
- MedSpas, Dermatology, Weight Management
- Nursing Homes & Physical Therapy
Digital Marketing For Law Firms
Legal is one of the most expensive verticals in Google Ads — and Boulder and Denver-area law firms feel that every month. We help law firms build a dominant local organic presence so they’re not entirely dependent on paid search. We’ve worked with firms ranging from small solo practices to larger regional firms in highly competitive areas.
- Personal Injury
- Criminal Defense
- Family & Estate Planning
CRO Impact: Ombraz
The cult favorite armless sunglasses brand saw a massive spike in revenue thanks to intelligent site design.
We streamlined a convoluted checkout flow, which slashed returns on the item and dramatically increased conversions, leading to significant revenue gains.
Read more- 42%Increase in conversions
- $1.2MEstimated Total Revenue as a result of the change
SEO Adjustment: Mission Chiropractic
This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.
In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.
Read more- 60%Increase in calls YoY
- 300%Increase in local visibility
Junk Removal: New Website For Dumpster Co
Frog Hauling provides dumpster rental services in Central Ohio.
Hoopless helped scrap their 15-year-old website for a totally fresh look – that also boosted rankings and sales estimated.
Read more- 21%Increase in traffic YoY
- 18%Increase in sales YoY
New Traffic for Dauphin Containers
Dauphin Containers provides dumpster rental services in Mobile, Alabama.
Hoopless increased their visibility by 700% over an area of 960 miles for “dumpster rental near me,” which doubled their revenue year over year.
- 700%Increase in map visibility
- 2xIncrease in organic sales YoY
Ready to Level Up Your Digital Marketing & Local SEO in Colorado?
Enter your business name or website below and we will put your free audit together — no call needed to get it.
Frequently Asked Questions
We get it – digital marketing can be intimidating. We’re here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.
Is Hoopless a marketing agency?
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
What does Hoopless do best?
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.” While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
PPC vs SEO?
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!
Where We’re Located
We’re located at 6480 Red Hill Rd, Boulder, CO 80302 and ready to meet locally!
Give us a call at 720-410-9854
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Our offices are located in Columbus, OH & Boulder, CO