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Wherever they search for a local service in their city — like injury lawyers in Denver — we help them find you, whether they search on Google, Claude, ChatGPT, Gemini or Bing.
Maps
injury lawyers · Denver
When the right customer is ready to reach out
Are you even on the map?
Are you even on the map?
Your business
★★★★★ 4.9 (212) · Personal injury attorney
Open · Closes 6 PM · Denver, CO
Directions
Website
Call
★★★★☆ 4.2 (98) · Local competitor
Open · Closes 5 PM
★★★★☆ 4.0 (61) · Local competitor
Closed · Opens 9 AM
Bespoke local SEO services
with results you can actually measure.
Hoopless helps lawyers, health providers, and home service providers fix local visibility, poor lead quality, and outdated agency strategies that never matched their market in the first place.
Seen in Publications You Trust ☝️
The team
Your SEO Company, Without The Strings
Our small team has 50+ years of combined experience leading digital marketing efforts for dozens of businesses & driving millions of dollars in revenue. Now, thanks to AI, we can deploy our expertise more efficiently than ever. We help SMBs harness that power, too – with experts at the helm. That means you can increase ROI & reduce costs, without sacrificing quality.
- ✓No long contract
- ✓Easy onboarding
- ✓You own everything
6
specialists,
no handoffs
no handoffs
What we do
How We Attract Your Best Customers
Pick the piece you need, or hand us the whole channel. Every engagement is built around the leads you actually want.
Local SEO
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Many business owners don’t realize “SEO” and “Local SEO” are not the same. If your business only relies on local demand, then you need a hyperlocal SEO strategy.
AEO / GEO
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Google is still the king of search, but LLMs have an extremely high conversion rate. We help you become the answer wherever buying decisions happen.
Custom Websites
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Get a pixel-perfect website with unlimited design revisions with WordPress builds and design. We also have experience building AI agents, custom plugins, and more.
Google Ads / PPC
↗
Google Ads can’t sustain your business – but they can help jump-start lead generation, or fill the gap when you have open beds or a light case load.
Learn What Has ROI
& What Doesn’t
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Act on reality – not on promises -
Track calls, forms, qualified leads
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Get custom reporting based on bankable results
Get in Front of Customers Where Decisions Happen
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Get citations in critical directories
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Win AI overviews and LLM search
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Get reviews & manage your digital presence
Get Found Locally
(Not Just Blog Traffic)
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Get found first on Google Maps
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Track call attribution and call handling
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Become the go-to authority in your local market
Paid Social or Google Ads
Without % of Ad Spend Fees
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Know what to expect
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You don’t overpay
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Clearer return on Ad Spend
Build A Custom Website That Converts with CRO
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Get unlimited design revisions
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Create custom functions and features
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A/B test your site for optimal engagement
John Canoy
Great team to work with ! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
Dr. Dan Reed
Been working with Sam for 3 years now. He runs all my digital marketing. Can’t say enough about the service and results. Highly recommend him for all your business digital marketing needs.
John Puls
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we’re actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
Marian Hobson
Working with the Hoopless team has been an outstanding experience. They’ve gone above and beyond every time I’ve asked, always responding quickly, taking the time to explain everything clearly.
Darren Shaw
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
Frequently Asked Questions
Is Hoopless a marketing agency?
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
What does Hoopless do best?
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”
While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
PPC vs SEO?
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!