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Wherever they search for a local service in their city — like injury lawyers in Denver — we help them find you, whether they search on Google, Claude, ChatGPT, Gemini or Bing.

Cookie cutter SEO might be cheap, but getting it wrong is expensive.

Hoopless helps lawyers, health providers, and remodelers fix local visibility, poor lead quality, and agency strategies that never matched the market in the first place.

BrightLocal badge for SEO guest contributions by Hoopless Marketing
Badge for Whitespark Local SEO top voice and 2026 rank factors contribution
WhiteSpark logo for Local SEO contributions by Hoopless Marketing
Search Engine Roundtable logo for Hoopless quote in article

Seen in Publications You Trust ☝️

Industries we serve

SEO, AI Optimization, and Web Design For Local Business

From home builders trying to improve lead quality over quantity, to rehab centers working around compliance to reduce their CPA: we understand the obstacles that owners and internal teams face in complicated & high-stakes industries. With aggressive competition and high-value leads on the line, we build custom strategies backed by experts and proprietary tools to ensure every digital touchpoint attracts your ideal client.

Bright, freshly remodeled kitchen
“kitchen remodeler near me”

Home Services

  • Home Builders & Remodelers
  • Dumpster Rental & Junk Removal
  • Plumbers
Home Service Marketing
“best car accident lawyers”

Law Firms

  • Personal Injury Law
  • Family Law
Lawyer Services
Healthcare clinic reception area
“rehab center that takes my insurance”

Healthcare

  • Rehabs & Mental Health
  • Chiropractor SEO
  • Spas
Healthcare Services
Not you? See if you’re a fit Book a discovery call
The team

Your Plug-in Digital Marketing Team, Without The Strings

Our small team, based out of Columbus, Ohio and Boulder, Colorado, has decades of combined experience – from Local SEO to design, Google Ads, and full-stack web development. We’ve worked in-house, and we’ve worked in agencies: our goal is to combine the best of both worlds to maximize value for our clients.

  • No longterm contracts
  • Easy onboarding
  • We stand behind our work – cancel anytime
Meet us!
Mary
Mary
Project
Management
David
David
Design & Web
Development
Ryan
Ryan
Marketing
Strategist
Sam
Sam
SEO & Google
Ads
Pauline
Pauline
SEO
Specialist
Jeff
Jeff
Agentic
Engineering
6
specialists,
no handoffs
Columbus · Boulder
Client onboarding portal

Granting Access Is Usually The Worst Part. Not Here.

Google Business Profile, Ads, Analytics, your CMS, call tracking: most agencies send a spreadsheet and wish you luck. We built a private onboarding portal instead. Every platform gets its own task, written instructions, and a short video, and you can see exactly what is done, what is waiting on us, and what is stuck.

  • A live checklist, one task per platform
    Step-by-step instructions and our agency IDs sit inside each task, so nobody hunts through email threads.
  • Video tutorials for every platform
    Short screen recordings that show the exact clicks, for the tools where the settings are buried.
  • Status updates and email nudges
    Mark a task shared and we get notified. Statuses update as access lands, and we email you what changed.
  • !
    Bottlenecks called out, not buried
    Anything stuck is flagged with a note on what it needs, so a launch never quietly stalls for two weeks.
  • We track down access you can’t find
    Accounts left behind by a prior agency or a former employee: we find who owns them and get them back in your name.
Start Onboarding Today
Client onboarding
Your Business: Getting Started
68%
4 of 6 platforms connected
Google Business Profile
Manager access confirmed
Complete
!
Google Ads
Prior agency still owns the account. We’re on it.
Stuck
Website CMS
Invite sent · waiting on your confirmation
Watch video
Call tracking
Queued for week two
Up next
Every status change emails your team, so onboarding never depends on someone remembering to follow up.

Why Hoopless? Because That’s Our Mission.

We demystify digital marketing, navigate the most complex verticals, and offer flexible month-to-month terms. We skip bloated packages or generic deliverables and only focus on the metrics that matter for your business, whether that’s qualified leads, admissions, cases, revenue, or ROI.

Google Ads logo for PPC services

Learn What Has ROI
& What Doesn’t

Many agencies focus on rankings, traffic, or other metrics that don’t really mean anything without context. A blog with 10k visitors doesn’t mean you got ROI! We help clients identify objective benchmarks based on bottom line business performance, define goals, and set up tracking and attribution. That means you can cut waste and only invest in activity that drives revenue.
  • Act on reality – not on promises
  • Track calls, forms, qualified leads
  • Get custom reporting based on bankable results
Google Business Profile performance graph
Logos of Google, Facebook, Yelp, Apple Maps, Yellow Pages for Local citation building
Reviews img

Get in Front of Customers Where Decisions Happen

From Google Maps to LLMs and niche directories, we understand where customers ultimately make their decision – and help you show up when it matters most. We’ve started to see firsthand that LLMs are quickly becoming a high-conversion-rate channel. Agencies say they are adapting, but the truth is that big agencies operate on repition and process, and LLM visibility is an extremely new study. Our small and agile team is constantly monitoring developments, testing theories, and shifting strategies for our clients. That’s critical in a new field that lacks any standard operating procedures to follow!
  • Get citations in critical directories
  • Win AI overviews and LLM search
  • Get reviews & manage your digital presence
Google Business Profile Rank Results grid scan for Local SEO results in Maps

Get Found Locally
(Not Just Blog Traffic)

Where we shine is with lead-based businesses that rely on local calls. Our north star isn’t blog traffic or social media likes – it’s whatever signals equal more calls
  • Get found first on Google Maps
  • Track call attribution and call handling
  • Become the go-to authority in your local market
Google Business Profile performance graph
Logos of Google, Facebook, Yelp, Apple Maps, Yellow Pages for Local citation building
Reviews img

Paid Social or Google Ads
Without % of Ad Spend Fees

Many vendors and agencies use a “percentage of ad spend” model for PPC or paid social. To us, that doesn’t make sense, because the truth is that fluctuation in budget doesn’t always equate to any more work. The other reason is because, if you hired a Google Ads manager in-house, you wouldn’t pay their salary based on the ad spend… So, we keep it simple with one flat rate.
  • Know what to expect
  • You don’t overpay
  • Clearer return on Ad Spend

Build A Custom Website That Converts with CRO

With the help from our full-stack web development and design team, you can build a custom website that not only encapsulates your brand, but is also built to convert and rank on search engines – from the first line of code.
  • Get unlimited design revisions
  • Create custom functions and features
  • A/B test your site for optimal engagement
Ombraz logo for client CRO case study
Microsoft Clarity heat map graph for client CRO services

What others have to say:

Trusted by happy clients & industry experts

Discrete Integrations

John Canoy

Great team to work with ! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++

Mission Chiropractic

Dr. Dan Reed

Been working with Sam for 3 years now. He runs all my digital marketing. Can’t say enough about the service and results. Highly recommend him for all your business digital marketing needs.

Full Life Comprehensive Care

John Puls

Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we’re actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!

Pat Scales Remodeling

Marian Hobson

Working with the Hoopless team has been an outstanding experience. They’ve gone above and beyond every time I’ve asked, always responding quickly, taking the time to explain everything clearly.

Whitespark

Darren Shaw

Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!

    google search results page with anatomy explanation of Organic vs Ads

    Frequently Asked Questions

    We get it – digital marketing can be intimidating. We’re here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.
    Is Hoopless a marketing agency?

    Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.

    What does Hoopless do best?

    While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”

    While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.

    PPC vs SEO?

    There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!