Home Services
- ›Home Builders & Remodelers
- ›Dumpster Rental & Junk Removal
- ›Plumbers
We help them find you.
Cookie cutter SEO might be cheap, but getting it wrong is expensive.
Hoopless helps lawyers, health providers, and remodelers fix local visibility, poor lead quality, and agency strategies that never matched the market in the first place.
From home builders trying to improve lead quality over quantity, to rehab centers working around compliance to reduce their CPA: we understand the obstacles that owners and internal teams face in complicated & high-stakes industries. With aggressive competition and high-value leads on the line, we build custom strategies backed by experts and proprietary tools to ensure every digital touchpoint attracts your ideal client.
Our small team, based out of Columbus, Ohio and Boulder, Colorado, has decades of combined experience – from Local SEO to design, Google Ads, and full-stack web development. We’ve worked in-house, and we’ve worked in agencies: our goal is to combine the best of both worlds to maximize value for our clients.
Google Business Profile, Ads, Analytics, your CMS, call tracking: most agencies send a spreadsheet and wish you luck. We built a private onboarding portal instead. Every platform gets its own task, written instructions, and a short video, and you can see exactly what is done, what is waiting on us, and what is stuck.
We demystify digital marketing, navigate the most complex verticals, and offer flexible month-to-month terms. We skip bloated packages or generic deliverables and only focus on the metrics that matter for your business, whether that’s qualified leads, admissions, cases, revenue, or ROI.



Great team to work with ! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
Been working with Sam for 3 years now. He runs all my digital marketing. Can’t say enough about the service and results. Highly recommend him for all your business digital marketing needs.
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we’re actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
Working with the Hoopless team has been an outstanding experience. They’ve gone above and beyond every time I’ve asked, always responding quickly, taking the time to explain everything clearly.
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”
While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!