Local SEO Consulting & SEO Services
Many business owners don't realize "SEO" and "Local SEO" are not the same. If your business only relies on local demand, then you need a hyperlocal SEO strategy.
Local SEO
A Local Digital Marketing, AI Consulting, Ads & SEO/AEO Company
Wherever they search for a local service in their city, like injury lawyers in Denver, we help them find you, whether they search on Google, Claude, ChatGPT, Gemini or Bing.
Seen in publications you trust
How We Attract Your Best Customers
Pick the piece you need, or hand us the whole channel. Every engagement is built around the leads you actually want. How we help you rank
AEO & AI Optimization
Google is still the king of search, but LLMs have an extremely high conversion rate. We help you become the answer wherever buying decisions happen.
AEO & GEOWeb Design & Dev
Get a pixel-perfect website with unlimited design revisions with WordPress builds and design. We also have experience building AI agents, custom plugins, and more.
Web DesignGoogle Ads & PPC
Google Ads can't sustain your business – but they can help jump-start lead generation, or fill the gap when you have open beds or a light case load.
Paid Ads & PPCSEO, AI, and Marketing Services Built For Local Business
From home builders trying to improve lead quality over quantity, to rehab centers working around compliance to reduce their CPA: we understand the obstacles that owners and internal teams face in complicated & high-stakes industries. With aggressive competition and high-value leads on the line, we build custom strategies backed by experts and proprietary tools to ensure every digital touchpoint attracts your ideal client.
“kitchen remodeler near me”
Home Services
- Home Builders & Remodelers
- Dumpster Rental & Junk Removal
- Plumbers
“rehab center that takes my insurance”
Healthcare
- Rehabs & Mental Health
- Chiropractor SEO
- Spas
Not you? See if you're a fit.
See if you're a fitWhat others have to say
Trusted by happy clients & industry experts. View case studies
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
A Team of Experts For Less Than One Salary
Hiring one marketing generalist means one skill set, full overhead, and a software bill on top. Here is how that compares to plugging in our team.
| Line item | Hoopless | In-House Hire |
|---|---|---|
| Average cost | $1,500–$5,000/month | $70k–$110k/year |
| Specialties | 6+ | 1–2 |
| Overhead, insurance, benefits | None | Added on top of salary |
| Team members | 6–10 | 1 |
|
Some of our fractional experts.
Our team has decades of combined experience leading digital marketing efforts for dozens of businesses & driving millions of dollars in revenue. Now, thanks to AI, we can deploy our expertise more efficiently than ever, with experts at the helm. |
||
| Tracking tools & software | Included | $2k–$5k/year |
| Flexibility | Cancel anytime | Fire/Re-hire + HR costs |
Sam Knight
Pauline
David Erichsen
Jeff Hooton
Ryan Leddy
Mary Lagulao
Callie
Hoop
Book your discovery call
No long contract. No hostages – you own your website & every account.
We Don’t Make You Jump Through Hoops. Getting Started Is Frictionless.
Google Business Profile, Ads, Analytics, your CMS, call tracking: most agencies send a spreadsheet and wish you luck. We built a private onboarding portal instead. Every platform gets its own task, written instructions, and a short video, and you can see exactly what is done, what is waiting on us, and what is stuck.
Start Onboarding Today
✓
A live checklist, one task per platform
Shared
Step-by-step instructions and our agency IDs sit inside each task, so nobody hunts through email threads.
▶
Video tutorials for every platform
Shared
Short screen recordings that show the exact clicks, for the tools where the settings are buried.
●
Status updates and email nudges
Waiting on us
Mark a task shared and we get notified. Statuses update as access lands, and we email you what changed.
!
Bottlenecks called out, not buried
Stuck: needs owner login
Anything stuck is flagged with a note on what it needs, so a launch never quietly stalls for two weeks.
⌕
We track down access you can’t find
In progress
Accounts left behind by a prior agency or a former employee: we find who owns them and get them back in your name.
Why Hoopless? Because That's Our Mission.
We demystify digital marketing, navigate the most complex verticals, and offer flexible month-to-month terms. We skip bloated packages or generic deliverables and only focus on the metrics that matter for your business, whether that's qualified leads, admissions, cases, revenue, or ROI.
Learn What Has ROI & What Doesn’t
Many agencies focus on rankings, traffic, or other metrics that don’t really mean anything without context. A blog with 10k visitors doesn’t mean you got ROI! We help clients identify objective benchmarks based on bottom line business performance, define goals, and set up tracking and attribution. That means you can cut waste and only invest in activity that drives revenue.
- Act on reality – not on promises
- Track calls, forms, qualified leads
- Get custom reporting based on bankable results
Get Found Locally (Not Just Blog Traffic)
Where we shine is with lead-based businesses that rely on local calls. Our north star isn’t blog traffic or social media likes – it’s whatever signals equal more calls.
- Get found first on Google Maps
- Track call attribution and call handling
- Become the go-to authority in your local market
Get in Front of Customers Where Decisions Happen
From Google Maps to LLMs and niche directories, we understand where customers ultimately make their decision – and help you show up when it matters most. LLMs are quickly becoming a high-conversion-rate channel, and LLM visibility is an extremely new study. Our small and agile team is constantly monitoring developments, testing theories, and shifting strategies for our clients.
- Get citations in critical directories
- Win AI overviews and LLM search
- Get reviews & manage your digital presence
Paid Social or Google Ads Without % of Ad Spend Fees
Many vendors and agencies use a “percentage of ad spend” model for PPC or paid social. To us, that doesn’t make sense, because fluctuation in budget doesn’t always equate to any more work. If you hired a Google Ads manager in-house, you wouldn’t pay their salary based on the ad spend… So, we keep it simple with one flat rate.
- Know what to expect
- You don’t overpay
- Clearer return on Ad Spend
Build A Custom Website That Converts with CRO
With the help from our full-stack web development and design team, you can build a custom website that not only encapsulates your brand, but is also built to convert and rank on search engines – from the first line of code.
- Get unlimited design revisions
- Create custom functions and features
- A/B test your site for optimal engagement
Case Studies
Results you can actually measure, from real client accounts.
Mission Chiropractic & Wellness
Chiropractor SEO: Boost Your Practice With Local SEO & AIO
View case studies
Personal Injury Law SEO & Market Research
Personal Injury Law SEO & Market Research
View case studies
Frequently Asked Questions
We get it – digital marketing can be intimidating. We're here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.
Is Hoopless a marketing agency?
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
What does Hoopless do best?
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies always aimed at driving organic growth and ultimately appearing for the most competitive queries on Google.
PPC vs SEO?
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!
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Our offices are located in Columbus, OH & Boulder, CO