If Getting it Wrong is Expensive…
Generic Marketing is a Liability
Hoopless helps lawyers, health providers, and home builders fix local visibility, poor lead quality, and agency strategies that never matched the market in the first place.
When Getting it Wrong is Expensive…
Hoopless helps lawyers, health providers, and home builders fix weak local visibility, poor lead quality, and agency strategies that never matched the market in the first place.
Best-in-Class Local Marketing, Seen in Publications You Trust
Hyperlocal Digital Marketing For High-Stakes Industries
From home builders trying to improve lead quality over quantity, to rehab centers working around compliance to reduce their CPA: we understand the obstacles that owners and internal teams face in complicated & high-stakes industries. With aggressive competition and high-value leads on the line, we build custom strategies backed by experts and proprietary tools to ensure every digital touchpoint attracts your ideal client.
Trusted Local SEO & Digital Marketing Services
Our small team, based out of Columbus, Ohio and Boulder, Colorado, has decades of combined experience – from Local SEO to design, Google Ads, and full-stack web development. We’ve worked in-house, and we’ve worked in agencies: our goal is to combine the best of both worlds to maximize value for our clients. Whether you just need help in one area or want to outsource your entire marketing department, we’re here to talk.
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Small & specialized team -
Personal touch + communication
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Clarity & accountability
Find Out What Works
& What Doesn’t
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Act on reality – not on promises
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Track calls, forms, qualified leads
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Get custom reporting based on bankable results
Get in Front of Customers Where Decisions Happen
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Get citations in critical directories
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Win AI overviews and LLM search
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Get reviews & manage your digital presence
Get Found Locally
(Not Just Blog Traffic)
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Get found first on Google Maps
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Track call attribution and call handling
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Become the go-to authority in your local market
Paid Social or Google Ads
Without % of Ad Spend Fees
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Know what to expect
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You don’t overpay
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Clearer return on Ad Spend
Build A Custom Website That Converts with CRO
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Get unlimited design revisions
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Create custom functions and features
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A/B test your site for optimal engagement
John Canoy
Great team to work with ! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
Dr. Dan Reed
Been working with Sam for 3 years now. He runs all my digital marketing. Can’t say enough about the service and results. Highly recommend him for all your business digital marketing needs.
John Puls
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we’re actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
Marian Hobson
Working with the Hoopless team has been an outstanding experience. They’ve gone above and beyond every time I’ve asked, always responding quickly, taking the time to explain everything clearly.
Darren Shaw
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
Frequently Asked Questions
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”
While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!