Frog Hauling had worked with the same agency for over a decade. Despite respectable SEO performance, they were ready for a new perspective and better clarity around their marketing efforts.

With nearly a 15-year-old website, the client was well due for a modern website. They also had some limitations that wouldn’t allow us to implement our full Local SEO strategy, so we decided to wait until the slow winter season to launch a completely new custom website.

In addition to the website, we launched a full Local SEO strategy that included:

– On-page SEO
– Technical SEO
– GMB optimizations
– CRO
– Link building
– Citation campaigns

To put into perspective, here’s the client’s OLD version of the website before we started.

The client wanted an “e-commerce” style website that reflected the service of their business: quick, easy, transparent, fast, same-day, no-contact delivery.

It was quite a unique request (we hadn’t done an e-commerce site for a home service business). But we thought it was a cool idea, so we got to work with designs. Since we allow unlimited design revisions, we were able to work with the client until the website matched exactly what they had in mind …while still being SEO-friendly, of course!

Here are the AFTER shots of our final result:

We aren’t just a design firm – in fact, we consider ourselves an SEO company (we just happen to design some cool websites, too)

Our primary objective with the new website was to grow local visibility. As of March 2025, year-over-year the new website achieved:

– 17% + increase in sales
– 18% increase in sales revenue
– 40%+ increase in local keyword volume
– 20%+ increase in traffic
– 40%+ increase in GMB impressions
– 80%+ increase in clicks for “dumpster rental Columbus Ohio”

Is your equipment rental or home service business struggling to get ahead? 

Hoopless is a fractional marketing team built on simple terms and bankable results. Reach out today to book your free consultation. We have nothing to hide, so you’ll at minimum walk away with some free advice!