Sam Knight

Head of Digital Marketing, Local SEO Consultant & Official Google Product Expert

Sam Knight is a local SEO practitioner and Google Business Profile Platinum Product Expert, an SEO columnist for BrightLocal and Whitespark, and was named one of 47 leading local SEO voices in Whitespark’s 2026 Local Search Ranking Factors Report. He’s known for helping businesses measure ROI and navigate local search without the hype or vanity metrics.

With over a decade of experience practicing SEO and as an official Platinum Product Expert for Google he’s assisting over 1,000 local merchants, from solving complex Google Maps issues, bugs, and troubleshooting GBP on the GBP Help Community to growing digital revenue at healthcare chains.

You can also find Sam sharing actionable tips, tricks, and industry thoughts in some of the most respected Local SEO publications and outlets, including

• As an SEO columnist for BrightLocal and Whitespark
• Listed as one of 47 leading Local SEO voices in the popular 2026 Local Search Ranking Factors report from Whitespark
• As a Podcast guest, such as the Recovery Reach Podcast by Recovery.com, a show dedicated to digital marketing for the Behavioral Health industry.
• Quoted in other trusted newsletters and SEO columns, including Search Engine Roundtable, NearMedia, and Marketing Unlocked

Sam Knight’s SEO Resume

Prior to joining Hoopless, Sam held various SEO and digital marketing roles, which included both in-house and agency positions. While he’s helped businesses of countless sizes and industries throughout his career, his most extensive experience is in the healthcare and legal verticals. Some notable positions from his resume include:

– Director of Digital Marketing at a multi-location addiction treatment center
– SEO strategist for one of the largest personal injury law firms in the Midwest
– Private consultant for a national behavioral healthcare enterprise

Sam sees the Hoopless brand more than just about SEO. In his own words, “it’s an encapsulation of our ethos. That straightforward no-bs approach, combined with an obsessive focus on revenue & ROI,” which Sam and his team believe contributes to their success and client satisfaction – which they wanted a new name to reflect!

Sam has heard, seen, and experienced the pervasive car-salesman-like tendencies of many digital marketing agencies, which is actually what inspired the name Hoopless. Many of Sam’s clients, past and current, often just want to get a better understanding where to put their money, what is a waste, and what is actually producing ROI… so that they can finally eliminate guesswork and jumping through hoops to figure out where to invest their marketing dollars.

That’s exactly what you can expect from Sam and the team at Hoopless.

Want to keep up with Sam? You can follow him on LinkedIn, where he actively shares updates, industry news, and SEO insights.

Besides SEO? Talk to him about electric dirt bikes, cars, tattoos, saltwater aquariums, or DC sports!