What is Hoopless?
We’re a local SEO and digital marketing agency, but that description undersells the specificity of what we do.
We work almost exclusively with lead-based businesses — the kind where a phone call or a form submission is worth real money. That means personal injury attorneys, healthcare providers, home services companies, and businesses that live or die by local demand. We know these verticals inside and out, and we’ve learned that generic marketing strategies fail them constantly.
Our north star isn’t impressions or traffic. It’s whatever signal equals more qualified leads for your business — whether that’s Google Maps visibility, call volume, form conversions, or revenue per case.
We help clients do three things: get found in the right places (especially Google Maps, local search, and LLMs), understand what’s actually driving leads versus what’s just noise, and make smarter decisions because the data tells the truth.
Why did we start Hoopless? Because we noticed a pattern we kept seeing, no matter where we worked or who we worked with.
At Hoopless, the name is intentional. Small business owners, especially in regulated verticals, often find themselves needing to jump through endless hoops, whether it’s long-term contracts, bloated retainers, generic deliverables that look impressive on a slide deck but don’t move the needle, LegitScript certification, conversion tracking, and the list goes on.
We wanted to build a flexible, fractional team that could deliver exactly what small businesses need – measurable ROI, flexible terms, and no annual lock-in.
Core Values & How We Operate
Always Tailored
Every client and market is unique, and we always strive to recommend precisely what each client needs and nothing more.
Success = ROI
Whether it’s SEO or Ads, we define success by our value-add and ROI. If our clients can’t see our value, that’s our problem.
We’re A Team
We strive to be an extension of your team. We know we may end up wearing many hats along the way – and that’s ok!
Clear & Transparent
We know clients look to us to clearly define strategy in laymen’s terms and set realistic expectations. Is that so much to ask?
Our Team of SEO and Digital Marketing Experts
John Canoy
Great team to work with ! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
Dr. Dan Reed
Been working with Sam for 3 years now. He runs all my digital marketing. Can’t say enough about the service and results. Highly recommend him for all your business digital marketing needs.
John Puls
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we’re actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
Marian Hobson
Working with the Hoopless team has been an outstanding experience. They’ve gone above and beyond every time I’ve asked, always responding quickly, taking the time to explain everything clearly.
Darren Shaw
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
Frequently Asked Questions
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”
While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!