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Local SEO Consulting & Services

Get Discovered With The Help of Trusted Local SEO Pros

Is your business dependent on local customers? We help businesses like yours get discovered & generate qualified leads

3.9B

Local intent searches EVERY DAY

>40%

of searches engage with Map Pack

5-10x

Engagment on GMB vs websites

We Help Businesses Dominate The Map

For any Google search with local intent, 3 Google Maps listings appear before any other organic results. That means even if you “rank first” in organic search, you actually rank 4th on the page (if you aren’t in the Map Pack). At Hoopless, we help businesses rank where it matters most- at the top of search in the Map Pack, because we know that’s where most customers go when they look for local services.
SEO vs Local SEO
Local SEO refers to SEO strategies for businesses whose Google rankings are aimed at local visibility foremost (because your location is relevant to your customers; opposed to e-commerce when location doesn’t matter). With Local SEO, not only are you trying to win organic rankings, but more importantly – you are trying to optimize for Google Maps, which is where most customers look when searching local services. Local SEO combines traditional website SEO with Google Maps SEO to improve performance of your Google Business Profile (previously “GMB”)
Isn’t Local SEO Just GMB?
No. For local intent queries, even organic rankings are location dependent. But not just that – your website actually has a direct effect on GMB performance, which many people (even many SEO specialists) don’t realize! Because your website is directly connected to your GBP (GMB), on-page factors, backlinks, content, and other onsite signals that determine organic ranking are used just the same to determine your Map visibility.
How Does Hoopless Help?
At Hoopless, we specialize in Local SEO, particularly for the most competitive verticals & markets. By using custom strategies every time, we give businesses the dedicated attention they need to gain prominence on the Map. From on-page SEO, to digital PR, to even aggressive spam defense tactics to remove cheating competitors – we apply leading edge, outside-the-box tactics to ensure our customers win greater Map Pack visibility.

The Hoopless Difference

We Understand GMB

Our head of strategy is an official GBP Gold Product Expert

We Target Maps

Where most local customers start their search is our #1 priority

Focused on ROI

Forget fluff and vanity metrics and focus on what matters

Our Team is Quoted in Articles You Trust

You can find our team quoted as subject matter experts in leading industry publications

How We Help You Win Local Search

Website SEO

From on-page optimizations to sitespeed and technical factors, we optimize your website for search engines and keywords that matter

Social Media Strategy

SEO is more than just your website. We help implement an organic social strategy to help build brand prominence & performance

Market Research & AI

We use artificial intelligence to identify market opportunities and to optimize CTAs that target your ideal customer

Google Business Profile

We optimize your profile and actively manage it with posts, Q&A, review replies, images, videos, and guard against malicious edits

Brand Awareness Campaigns

“Brand demand” refers to how much branded search you receive (an authority signal to Google), so we run branded ad campaigns

Spam Fighting

We aggressively investigate competitors that may be cheating or violating GBP terms and report them if warrented

What Does SEO Success Look Like?

Every client is a completely unique strategy, and our value goes well beyond the line items in a contract. We will do whatever it takes to boost your business, with a flexible and transparent plan delivered to you every month.

Increase in Visibility

For high-value terms, expanding your online reach.

Increase in Clients

SEO is an investment that should create a return.

Improved Brand Messaging

Strengthening your value proposition in a crowded market

Impactful Strategies

Mix of optimization and defensive tactics to decrease the visibility of bad actors

We Help Demystify Local SEO

Local SEO often has the highest margins and ROI when done right – which is why we love it!

Our team has years of experience helping local businesses understand SEO and getting ranked on Google.

Local SEO Rank Factors

Our Clients Get Results

42%
Increase in conversions
$1.2M
Estimated Total Revenue as a result of the change

CRO Impact: Ombraz

The cult favorite armless sunglasses brand saw a massive spike in revenue thanks to intelligent site design.

We streamlined a convoluted checkout flow, which slashed returns on the item and dramatically increased conversions, leading to significant revenue gains.

Read more
60%
Increase in calls YoY
300%
Increase in local visibility

SEO Adjustment: Mission Chiropractic

This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.

In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.

Read more
21%
Increase in traffic YoY
18%
Increase in sales YoY

Junk Removal: New Website For Dumpster Co

Frog Hauling provides dumpster rental services in Central Ohio. 

Hoopless helped scrap their 15-year-old website for a totally fresh look – that also boosted rankings and sales estimated.

Read more

    CRO Impact: Ombraz

    The cult favorite armless sunglasses brand saw a massive spike in revenue thanks to intelligent site design. We streamlined a convoluted checkout flow, which slashed returns on the item and dramatically increased conversions, leading to significant revenue gains.

    42%

    Increase in conversions

    $1.2M

    Estimated Total Revenue as a result of the change

    SEO Adjustment: Mission Chiropractic

    This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.

    In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.

    60%

    Increase in calls

    $200k

    Savings from eliminating unnecessary ad spend

    New Traffic for Dauphin Containers

    Dauphin Containers provides dumpster rental services in Mobile, Alabama.

    Hoopless increased their visibility by 700% over an area of 960 miles for “dumpster rental near me,” which doubled their revenue year over year.

    700%

    Increase in map visibility

    2x

    Increase in organic sales YoY

      Case Studies

      Your Fractional SEO Team

      Sam Knight
      Strategy
      David Erichsen
      Design & Dev
      Jeff Hooton
      Engineer
      Ryan Leddy
      Partner Success
      Mary Lagulao
      Analytics

        What others have to say:

        We put customer success before everything else and let our work speak for itself

        View Case Studies

        Darren Shaw

        Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!

        Aubrey Marcus

        Working with David and his team over the years has been an absolute necessity. Their proficiency and professionalism are hands down the best that I have worked with. They can handle any variety of projects and always deliver results quickly.

        Tim Stoddart

        At the end of the day I can rest easy knowing that I can always rely on David and the guys at Sky High Visions to figure it out. They have my back.

        Nikolai Paloni

        We are convinced the team at Sky High Visions are magicians. No matter what challenges we throw at them, they figure out how to do things on Shopify that no one else has been able to– without apps

        Erick Godsey

        We have full trust in this team to handle anything we throw at them and they have earned our business for years to come.

          Frequently Asked Questions

          We get it – digital marketing can be intimidating. We’re here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.
          Is Hoopless a marketing agency?

          Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.

          What does Hoopless do best?

          While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”

          While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.

          PPC vs SEO?

          There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!

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