Chiropractor SEO: Boost Your Practice With Local SEO & AIO
See how we helped one chiropractor book more appointments with Local SEO
The Challenge
After years of working with various marketing agencies, Mission Chiropractic & Wellness was discouraged by subpar digital marketing performance and the inability to achieve Local Pack visibility in just his neighborhood – let alone the entire city.
After being referred to us for assistance, it was uncovered in the fine print with his previous marketing agency that his website was actually being “rented” 🤢
Yes, you read that right. He didn’t even own his website, and if he parted ways with this agency, he had to leave his website behind – along with any SEO he gained over the years.
*Sidenote: You’d be surprised how often we hear this – in the past 12 months, we’ve had 3 clients from 3 different agencies that had similar sketchy website arrangements. Not cool!
That meant we needed to build a completely new website in addition to his Local SEO strategy.
Step 1: Chiropractic Website Build
Fortunately, we have a lot of experience in the health space. Our two co-founders alone have over 20 years of experience designing websites and SEO strategies for health & medical practices.
So we got to work and created a completely custom website
(and yes, he’s allowed to keep it)
Step 2: Chiropractor Local SEO
Once the website was up and running, we had to start from scratch with SEO. We told him what this meant, but that we were still confident we could hit his 2025 goals and start getting patients in the door with SEO.
Here’s what we started with in January 2024 – the image below is a scan of his Local Pack rankings for the search term “chiropractors near me”
Our Results 8 Months Later
Despite starting with a new website and Map invisibility, we were able to significantly improve Local Pack visibility in a densely populated downtown Metro for competitive terms, such as “chiropractors near me” and “best chiropractors Columbus OH”
Here are his Local Pack rankings 8 months later for the same exact scan above:
And this wasn’t just a rebound of previous rankings before the website was rebuilt.
In October 2024, calls were up over 100% year-over-year.
Google Business Profile engagement and impressions were also up substantially year-over-year. That means in less than 1 year he was getting better performance than years of “SEO” with his previous rented website.
Start Booking More Appointments With Hoopless SEO
Is your chiropractic practice or medical practice struggling to get results? We know what it takes to rank and deliver ROI in the most competitive verticals – including addiction treatment, dentistry, aesthetic medicine, and more.
Hoopless is a fractional marketing team built on simple terms and bankable results. Reach out today to book your free consultation.
Sam Knight
Local SEO Consultant, Google Platinum Product Expert, Co-Founder
Sam Knight is the Co-Founder of Hoopless, where he heads up strategy & operations. Sam has been actively practicing SEO for over a decade and is an official Platinum Product Expert for Google Business Profile, which means he’s a trusted volunteer support representive for Google – assisting merchants with complex issues, bugs, and troubleshooting regarding their Google Business Profile (previously known as Google My Business). You can find him actively posting on the GBP Help Community where he assisted nearly 1,000 merchants in 2024 alone!
You can also find Sam sharing actionable tips, tricks, and industry thoughts in some of the most respected Local SEO publications and outlets, including
- As an SEO columnist for BrightLocal and Whitespark
- Listed as one of 47 leading Local SEO voices in the popular 2026 Local Search Ranking Factors report from Whitespark
- As a Podcast guest, such as the Recovery Reach Podcast by Recovery.com, a show dedicated to digital marketing for the Behavioral Health industry.
- Quoted in other trusted newsletters and SEO columns, including Search Engine Roundtable, NearMedia, and Marketing Unlocked
Sam Knight’s SEO Resume
Prior to starting Hoopless, Sam held various SEO and digital marketing roles, which included both in-house and agency positions. While he’s helped businesses of countless sizes and industries throughout his career, his most extensive experience is in the healthcare and legal verticals. Some notable positions from his resume include:
– Director of Digital Marketing at a multi-location addiction treatment center
– SEO strategist for one of the largest personal injury law firms in the Midwest
– Private consultant for a national behavioral healthcare enterprise
Sam also operated his consultancy, Sam Knight SEO, which rebranded as Hoopless Marketing in 2025 to better reflect the offering & services of his growing team.
Sam sees the Hoopless brand more than just about SEO. In his own words, “it’s an encapsulation of our ethos. That straightforward no-bs approach, combined with an obsessive focus on revenue & ROI,” which Sam and his team believe contributes to their success and client satisfaction – which they wanted a new name to reflect!
Sam has heard, seen, and experienced the pervasive car-salesman-like tendencies of many digital marketing agencies, which is actually what inspired the name Hoopless. Many of Sam’s clients, past and current, often just want to get a better understanding where to put their money, what is a waste, and what is actually producing ROI… so that they can finally eliminate guesswork and jumping through hoops to figure out where to invest their marketing dollars.
That’s exactly what you can expect from Sam and the team at Hoopless.
Want to keep up with Sam? You can follow him on LinkedIn, where he actively shares updates, industry news, and SEO insights.
Besides SEO? Talk to him about electric dirt bikes, cars, tattoos, saltwater aquariums, or DC sports!