Skip to main content

About Hoopless Marketing

Your Fractional Team With No Strings Attached.

Hoopless is the alternative to traditional agencies and SEO companies. We help businesses implement custom, revenue-driven strategies under the simplest terms.

Hoopless Team Images

Why Hoopless?

We’ve seen firsthand how most marketing agencies operate and get why so many companies are fed up with them. In any digital sales meeting, you’ll often hear the things you might hear in the lobby of your local auto mechanic: “Do I really need that?” “HOW important is it?”, “Right now I need it?”

We know it’s intimidating to be handed a list of expensive line items you don’t understand. How do you know you aren’t being ripped off? That’s a complaint we hear time and again.

Hoopless is on a mission to break the norm of smoke and mirrors and offer an alternative that addresses the pain points we’ve heard from countless clients for over a decade. That’s why everything we do is built around one common sense idea: to be a partner, not a vendor. With layman’s terms and ROI-focused suggestions, we help businesses understand exactly what they’re investing in – and most importantly, how the hell to know if it’s working!

SEO Web Development Agency Digital Marketing

Agency Capability With Consultant Touch

We built Hoopless to operate like a fractional digital marketing team. What is that exactly? Well, it’s like renting a department rather than hiring an in-house team (for a fraction of the cost). We dive into the nitty-gritty of your business, your goals, and your ideal customers. Then, we develop a targeted, data-driven action plan, similar to what you’d expect from a CMO or Director of Digital Marketing. 

But the kicker? We also implement it! We have full implementation capabilities, just like you’d expect from large marketing agencies. The only difference between us and large agencies is that our clients still receive customized strategies & one-on-one consulting that you’d expect from a consultant or fractional hire. With no upselling or percentage of ad spend fees, we never suggest anything that doesn’t work toward your pre-defined goals or ROI. When we discover an opportunity for a tactic that might work toward your goals, your flat monthly rate remains the same! We simply pivot our activities within the same retainer. Now how’s that for “Hoopless”!?

Meet The Team

Supported by a team of developers, designers, SEO specialists, digital marketers, writers, and a network of trusted partners to fill any client needs.
Strategy
Design & Dev
Engineer
Partner Success
Analytics
    Hoopless History: New Brand, Veteran Staff

    Our Journey

    computer analytics

    2016

    Hoopless Co-Founder, David Erichsen, launches Sky High Visions – a web design and development agency. What started as a side project quickly grew by word of mouth as a reliable and creative agency for fully custom WordPress websites and full-stack development.
    man designing a website

    2020-2022

    Sky High Visions grows to 10 employees and branches out past web dev into SEO, CRO, and PPC. During this time, Sam Knight, founding partner of Hoopless, also launched his consultancy Sam Knight SEO, where he helped healthcare, legal, and home service businesses with Local SEO strategy.
    team of professionals collaborating

    2025

    Sky High Visions teams up with Sam Knight SEO to merge and rebrand as Hoopless Marketing with a shared philisophy and ability to deliver cutting-edge web development and marketing services for primarily local business is the most competitive markets and verticals.

      What others have to say:

      We put customer success before everything else and let our work speak for itself.

      Darren Shaw

      Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!

      Aubrey Marcus

      Working with David and his team over the years has been an absolute necessity. Their proficiency and professionalism are hands down the best that I have worked with. They can handle any variety of projects and always deliver results quickly.

      Tim Stoddart

      At the end of the day I can rest easy knowing that I can always rely on David and the guys at Sky High Visions to figure it out. They have my back.

      Nikolai Paloni

      We are convinced the team at Sky High Visions are magicians. No matter what challenges we throw at them, they figure out how to do things on Shopify that no one else has been able to– without apps

      Erick Godsey

      We have full trust in this team to handle anything we throw at them and they have earned our business for years to come.

        Google Search Result "Anatomy of Search"

        Frequently Asked Questions

        We get it – digital marketing can be intimidating. We’re here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.
        Is Hoopless a marketing agency?

        Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.

        What does Hoopless do best?

        While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”

        While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.

        PPC vs SEO?

        There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!