A new law firm was stuck trying to decide the best location for their new practice. We helped them remove the guesswork and make a data-driven, strategic decision based on Local SEO opportunities and market demand.

Because location is one of the top rank factors in local search, our client wanted to find a location that could both rank well quickly in Google Maps – but that obviously still had potential clients.

The firm focused on personal injury law, so we looked into:

1. Public statewide data on car accident injuries
2. Identified towns with an above average percentage of car accidents and car accident injuries
3. Researched the population in these towns
4. Narrowed our search based on SEO competition, population, and difficulty
5. Recommended 2 potential markets
6. Researched available office locations in these markets and presented our recommendations

After that, we helped verify and optimize Google Business Profile and the client’s website for Local SEO.

Starting from exactly zero visibility with a brand new GBP, the client had over 80% share of local voice (the percentage of how often their business was in Google’s Map Pack) for many geo-specific keywords with the city name. The client also received 12 qualified leads and did secure clients just in the first 90 days from SEO – a notable metric when starting from scratch in the extremely competitive injury law niche, if you ask us!

By 6 months, the client had 80% share of local voice over 576 square miles (an area with nearly a 100,000 population) for the search term “car accident lawyers”

Our Co-founder, SEO strategist Sam Knight, has years of experience helping law firms big and small attract clients in local search and improve marketing ROI.

We know how expensive Google Ads are in the legal space – and we also know all about the expensive fluff SEO companies like to implement all for the perceived “high dollar” potential that law firms may present.

At Hoopless Marketing’s Local SEO, we’re hellbent on sound, brass-tack recommendations that will help improve your law firm’s ROI (and nothing more).

We know when our clients succeed, so will we That’s why we only make recommendations that move the needle and help law firms grow… without the extra “deliverables.”

We offer everything you’d expect from an SEO agency, but each strategy is custom-made around your goals. Tactics might include:

– Legal content development
– On-page & technical SEO
– Web development & design
– Conversion optimization
– GBP optimization
– Call tracking, conversion tracking, and attribution
– Link building
– Digital PR
– And more

Is your legal practice paying too much for marketing with little in return? Shoot us a line for an obligation-free consultation. We have nothing to hide, so we’re always happy to give some free tips. And if it makes sense – we’ll of course be happy to put a custom plan together for your firm! Get in touch here.