Built For Sensitive Industries
We regularly work in health, law, and finance.
AEO & AI Optimization
The internet is changing: Future-proof your marketing and get recommended by LLMs when it matters most with AEO.
Be The Answer When Your Customers Ask AI
At Hoopless, we help businesses win in the new search landscape with AEO (Answer Engine Optimization) and AI visibility – so when prospects ask ChatGPT, Gemini, Siri, or Google’s AI results who to trust: your brand shows up with the right answers. We optimize your site and content to be “machine-readable” and citation-worthy, tighten technical SEO, structure pages with clear schema, build solution-led content that maps to real customer questions, and align off-page signals like citations, links, and digital PR so your brand is consistently understood as an authority across the web.
The goal is simple: more qualified discovery from AI-driven searches, fewer lost clicks, and clearer attribution.
AEO vs GEO?
It’s easy to get lost with all the new lingo and acronyms. Whether you hear the term AEO, GEO, AI optimization, or something else – the way we see it, it’s all the same. We use the term Answer Engine Optimization as it is more encompassing than just ‘generative engines’ to include AI overviews, Siri, Alexa, and more (Not just LLMs). We also find it more reflects our values: because we help our clients be the answer for questions that matter (vs showing show up in general)
Is AEO just SEO?
AEO includes many SEO best-practices, so comprehensive AEO will certainly help with SEO as well. However, there are some variables that either don’t matter in SEO (or not as much), but DO matter very much for AI search. This includes content structure, forum mentions, digital PR, YouTube mentions, and more. Many successful SEO campaigns can win traditional search engine results without added attention in these areas.
The Hoopless Difference
Flexible Monthly Plans
Forget long contracts. We work month-to-month!
Success is Defined by ROI
Forget fluff and vanity metrics and focus on what matters
Our Team is Quoted in Articles You Trust
You can find our team quoted as subject matter experts in leading industry publications
What Does AEO Success Look Like?
Every client is a completely unique strategy, and our value goes well beyond the line item deliverables in a contract. We will do whatever it takes to boost your bottom line – with a flexible and transparent plan.
Increase in Visibility
For high-value terms, expanding your online reach.
Increase in Clients
AEO is an investment that should create a return.
Improved Brand Messaging
Strengthening your value proposition in a crowded market
Impactful Strategies
Mix of optimization and defensive tactics to decrease the visibility of bad actors
Our Clients Get Results
CRO Impact: Ombraz
The cult favorite armless sunglasses brand saw a massive spike in revenue thanks to intelligent site design.
We streamlined a convoluted checkout flow, which slashed returns on the item and dramatically increased conversions, leading to significant revenue gains.
Read more- 42%Increase in conversions
- $1.2MEstimated Total Revenue as a result of the change
SEO Adjustment: Mission Chiropractic
This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.
In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.
Read more- 60%Increase in calls YoY
- 300%Increase in local visibility
Junk Removal: New Website For Dumpster Co
Frog Hauling provides dumpster rental services in Central Ohio.
Hoopless helped scrap their 15-year-old website for a totally fresh look – that also boosted rankings and sales estimated.
Read more- 21%Increase in traffic YoY
- 18%Increase in sales YoY
What others have to say:
We put customer success before everything else and like to think our work speaks for itself View Case Studies
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
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Frequently Asked Questions
We get it – digital marketing can be intimidating. We’re here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.
Is Hoopless a marketing agency?
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
What does Hoopless do best?
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.” While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
PPC vs SEO?
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!
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Our offices are located in Columbus, OH & Boulder, CO