Market Research

Location is a top rank factor in local search. Set yourself up for success and ditch the guesswork with Hoopless AI-assisted market analysis.

Map of location data by ZIP code

Stop Guessing And Start Acting on Data

At Hoopless, we don’t run on generic tactics & “best-practice” assumptions. Instead, we identify & parse data to make unique recommendations built around your business – all backed by testing, research, opportunities, trends, and market demand.

AI Market Research

We use AI to discover and parse data faster than previously possible. From location data to customer pain points, we help clients identify where & how to reach their customers most effectively.

New Location Competitive Analysis

Old school SEO tells you “SEO takes time” – that isn’t necessarily so! The right location can substantially accelerate SEO results, even for brand-new businesses. That’s because weak competition can signal a market where current businesses simply rely on happenstance. A targeted strategy in these instances can yield strong results.

Demand Measurement

But we don’t just look for weak competition. We look for a balance between supply and demand. That way you can rest assured knowing customers are waiting for you, too.

Why Market Research?

Find New Locations

Find the right location based on Local SEO opportunities.

Study Demographics

Identify ideal customer profiles and their pain points + triggers.

Optimize Copy

Writing to sell takes a lot of research – we help do it faster.

Phone with a magnifying glass over a map pin

Analyze Competitors

Learn what competitors are doing + what you can do.

Strategize Content

Discover content gaps & topics that will help build authority.

Get Predictions

Make decisions with confidence thanks to our predictive insights.

Our Research Expertise: Local SEO

Our market research often revolves around one of the most important rank factors in local search: location

GBP (GMB)

Find the right location to list a new Google Business Profile

Google Maps

We study the map to identify geos with highest potential

Mobile-first

We know local customers use their phone to find you

What others have to say:

We put customer success before everything else and like to think our work speaks for itself View Case Studies

★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
John PulsFull Life Comprehensive Care
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
Darren ShawWhitespark
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
John CanoyDiscrete Integrations
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
Dr. Dan ReedMission Chiropractic
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
Marian HobsonPat Scales Remodeling
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
John PulsFull Life Comprehensive Care
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
Darren ShawWhitespark
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
John CanoyDiscrete Integrations
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
Dr. Dan ReedMission Chiropractic
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
Marian HobsonPat Scales Remodeling

Ready to Make Data-Backed Decisions?

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Frequently Asked Questions

We get it – digital marketing can be intimidating. We’re here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.

Is Hoopless a marketing agency?

Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.

What does Hoopless do best?

While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.” While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.

PPC vs SEO?

There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!

See All FAQs
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