GBP Experts
Our head of SEO is an official GBP Platinum Product Expert
Local SEO Consulting & SEO Services
If your business depends on local customers, then getting it wrong is expensive. We help businesses get discovered where it matters.
We Help Businesses Dominate The Map
For any Google search with local intent, 3 Google Maps listings appear before any other organic results. That means even if you “rank first” in organic search, you actually rank 4th on the page (if you aren’t in the Map Pack). At Hoopless, we help businesses rank where it matters most- at the top of search in the Map Pack, because we know that’s where most customers go when they look for local services.
SEO vs Local SEO
Local SEO refers to SEO strategies for businesses whose Google rankings are aimed at local visibility foremost (because your location is relevant to your customers; opposed to e-commerce when location doesn’t matter). With Local SEO, not only are you trying to win organic rankings, but more importantly – you are trying to optimize for Google Maps, which is where most customers look when searching local services. Local SEO combines traditional website SEO with Google Maps SEO to improve performance of your Google Business Profile (previously “GMB”)
How Does Hoopless Help?
At Hoopless, we specialize in Local SEO, particularly for the most competitive verticals & markets. By using custom strategies every time, we give businesses the dedicated attention they need to gain prominence on the Map. From on-page SEO, to digital PR, to even aggressive spam defense tactics to remove cheating competitors – we apply leading edge, outside-the-box tactics to ensure our customers win greater Map Pack visibility.
Why Clients Choose Us For Local SEO
We Specialize in Local
Our bread and butter is local businesses!
Focused on ROI
Forget fluff and vanity metrics – we focus on what matters.
Our Team is Quoted in Articles You Trust
You can find our team quoted as subject matter experts in leading industry publications
How We Help You Win Local Search
With Winning Local SEO Services
Website SEO
From on-page optimizations to sitespeed and technical factors, we optimize your website for search engines and keywords that matter
Social Media Strategy
SEO is more than just your website. We help implement an organic social strategy to help build brand prominence & performance
Market Research & AI
We use artificial intelligence to identify market opportunities and to optimize CTAs that target your ideal customer
Google Business Profile
We optimize your profile and actively manage it with posts, Q&A, review replies, images, videos, and guard against malicious edits
Brand Awareness Campaigns
“Brand demand” refers to how much branded search you receive (an authority signal to Google), so we run branded ad campaigns
Spam Fighting
We aggressively investigate competitors that may be cheating or violating GBP terms and report them if warrented
Our Local SEO Clients Get Results
Columbus Home Remodeler SEO Results
A family-run Midwest remodeling company that was in was facing fierce competition after 20 years in business. They knew they needed to up their marketing efforts.
They had never invested in SEO, yes another agency was encouraging them to run expensive Google Ads.
We saw big opportunities in Local Search, so they went with us. We were pleased to see BIG results in less than 9 months.
- $3k%SEO ROI
- $750kIn new sales – year 1
Midwest Behavioral Health AI+SEO Success
An addiction treatment center client saw explosive growth in AI overviews, organic traffic, LLMs, and Google Maps.
The result was more calls, more admissions, and lower cost per admission across digital marketing.
- 500+New AI & LLM prompt appearances
- 40%More calls YoY
SEO Adjustment: Mission Chiropractic
This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.
In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.
Read more- 60%Increase in calls YoY
- 300%Increase in local visibility
Junk Removal: New Website For Dumpster Co
Frog Hauling provides dumpster rental services in Central Ohio.
Hoopless helped scrap their 15-year-old website for a totally fresh look – that also boosted rankings and sales estimated.
Read more- 21%Increase in traffic YoY
- 18%Increase in sales YoY
Honest Reviews of Our Local SEO Services
We put customer success before everything else and like to think our work speaks for itself View Case Studies
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
What Does Local SEO Success Look Like?
Every client is a completely unique strategy, and our value goes well beyond the line items in a contract. We will do whatever it takes to boost your business, with a flexible and transparent plan delivered to you every month.
Increase in Visibility
For high-value terms, expanding your online reach.
Increase in Clients
SEO is an investment that should create a return.
Improved Brand Messaging
Strengthening your value proposition in a crowded market
Impactful Strategies
Mix of optimization and defensive tactics to decrease the visibility of bad actors
We Help Demystify Local SEO
Local SEO often has the highest margins and ROI when done right – which is why we love it!
Our team has years of experience helping local businesses understand SEO and getting ranked on Google.
Local SEO Rank Factors
Frequently Asked Questions About Local SEO Services
How much does a Local SEO agency cost?
Local SEO agencies can cost as little as $500 or less for ultra-budget services, all the way up to $10,000 per month or more. Generally, it depends on the needs of your business, how competitive your market or industry is, or how many locations you have. Most small to medium-sized businesses fall into the $2,000-$4,000 per month range for comprehensive Local SEO services with maximum ROI.
How can a marketing agency help with Local SEO?
Marketing agencies, such as Hoopless Marketing, can help with Local SEO by optimizing your website (from technical features to content), optimizing your Google Business Profile, and optimizing “off-site” signals, such as brand mentions for your business, backlinks from relevant websites, and tracking the efficacy of SEO investment.
How to choose an agency for Local SEO?
Choosing an agency for Local SEO can be a difficult and important decision. The best way to choose a Local SEO agency is by:
- Researching staff: are they quoted or mentioned in online SEO publications?
- In case studies, look at the keywords: do their results indicate “how to” and information type keyword rankings and traffic, or do they report transactional local-intent terms, such as “lawyers near me” or “best dentisists in [Your City]”
- Pay attention to their questions: does the agency ask about your business goals, marketing channels, ideal customer, pipeline, and past performance?
The goal with Local SEO isn’t traffic and rankings – the goal is actually to generate new business and revenue from organic search, so you should look for agencies that show examples of this and explain how they can do it specifically for you!
What to ask a local SEO company?
Whether you’re choosing a Local SEO company or trying to determine if your current one is doing their job, there are many questions that can help. Some questions you should ask your Local SEO company include:
- How do I rank in Google Maps? Can you show me grid scans?
- How much revenue have you generated for me or past clients with Local SEO?
- What is my ROI with Local SEO? Or how much ROI should I expect?
- Does my website have a change log, and can I get a report of that?
- How many leads have I gotten from Google Maps?
These should be easy questions to answer for the best Local SEO companies!
Where to find affordable SEO services?
We are well aware that many agencies price SEO services too high, but what’s “affordable” is going to be different for each business. The best SEO agencies are going to price their services relative to what it will take to produce ROI in your market and industry. To find affordable SEO services, you can contact Hoopless Marketing, a fractional digital marketing team. The team at Hoopless helps businesses determine the most cost-effective investments for their budget.
Does Hoopless provide AI SEO services and AI discovery?
Yes! SEO is evolving, and agencies like Hoopless incorporate both AI automation and AI optimizations (also known as AEO or GEO) as a standard in all SEO strategies. This allows us to deliver even greater value to our customers, with more affordable pricing and better ROI with SEO investment.
What are the best agencies for Local SEO services?
While Hoopless Marketing is one of the best agencies for Local SEO services in healthcare and home services, other agencies that lead the Local SEO space include Sterling Sky and Whitespark. These agencies are commonly cited as top Local SEO voices with positive customer reviews.
What if I also sell products online? Is Hoopless a Shopify SEO agency?
If you’re a Local business that also sells online, then you should choose a Shopify agency that specializes in both e-commerce SEO and Local SEO. SEO is not all the same, and there some agencies that specialize only in Shopify and e-commerce, while others may specialize only in Local SEO. At Hoopless, we regularly work with local businesses that also sell products on Shopify!
Ready to Level Up Your Local SEO?
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Frequently Asked Questions About Hoopless
We get it – digital marketing can be intimidating. We’re here to answer any questions and make it crystal clear – so that you never have to worry about where your money is going.
Is Hoopless a marketing agency?
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
What does Hoopless do best?
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.” While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
PPC vs SEO?
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!
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