At Hoopless, we don’t just understand SEO – we understand the dumpster rental and waste management industry. We’ve worked with various dumpster companies throughout the US to leverage their website, Google Business Profile, and Google Ads to deliver profitable digital marketing campaigns and ROI.

One example is a midwest company, Frog Hauling Dumpster Rentals, which we’ve worked with for several years. We re-designed their website, applied Local SEO, and managed Google Ads to help them grow their online presence and out-pace competitors.

Frog Hauling had worked with the same agency for over a decade. Despite respectable SEO performance, they were ready for a new perspective and better clarity around their marketing efforts. Specifically, where to put their dollars – and how to know it’s working.

With nearly a 15-year-old website, the client was well due for a modern website. They also had some limitations that wouldn’t allow us to implement our full Local SEO strategy, so we decided to wait until the slow winter season to launch a completely new custom website.

In addition to the website, we launched a full Local SEO strategy that included:

– On-page SEO
– Technical SEO
– GMB optimizations
– CRO
– Link building
– Citation campaigns

To put into perspective, here’s the client’s OLD version of the website before we started.

The client wanted an “e-commerce” style website that reflected the service of their business: quick, easy, transparent, fast, same-day, no-contact delivery.

It was quite a unique request (we hadn’t done an e-commerce site for a home service business). But we thought it was a cool idea, so we got to work with designs. Since we allow unlimited design revisions, we were able to work with the client until the website matched exactly what they had in mind …while still being SEO-friendly, of course!

Here are the AFTER shots of our final result:

We aren’t just a design firm – in fact, we consider ourselves an SEO company (we just happen to design some cool websites, too)

Our primary objective with the new website was to grow local visibility. As of March 2025, year-over-year the new website achieved:

– 17% + increase in sales
– 18% increase in sales revenue
– 40%+ increase in local keyword volume
– 20%+ increase in traffic
– 40%+ increase in GMB impressions
– 80%+ increase in clicks for “dumpster rental Columbus Ohio”
– Under $100 CPA with Google Ads (CPA = cost per dumpster rental)

Is your equipment rental or home service business struggling to get ahead? 

Hoopless is a fractional marketing team built on simple terms and bankable results. Reach out today to book your free consultation. We have nothing to hide, so you’ll at least walk away with some free advice! 

We help dumpster companies with:

• Search Engine Optimization
• Google Maps optimization
• Google Ads
• Social Media Management
• Analytics
• CRM & Attribution Tracking
• Website design & development

Are you tracking actual real-world sales as “conversions” in Google Ads? 

Some dumpster companies we’ve worked with had previously only tracked phone calls – not which phone calls converted to sales. That means you are telling Google to give you MORE of those calls (regardless of whether they bought anything). More often than not, these are low-quality calls or wrong dials.

We help clients track the specifics of Google Ad campaigns: tracking and reporting offline conversions and online orders. That is what allows you to truly optimize campaigns, reduce costs, and dial in ROI!

Whether you need a second set of eyes, or a full marketing strategy, we’re here to help. Reach out today for a discovery call!