Sam Knight
Marketing Strategy
Columbus Local SEO Services
Turn online visibility into local customers with the help of industry-trusted SEO experts in Columbus, Ohio
Helping Columbus Businesses Win The Map
At Hoopless, we help businesses rank where it matters most- at the top of search in the Map Pack, because we know that’s where most customers go when they look for local services. There’s a reason you can find our team regularly featured in major Local SEO publications, such as Whitespark, BrightLocal, Search Engine Roundtable, and more!
WHO We Help
We specialize in helping businesses that depend on local customers. We’re most experienced in competitive or sensitive verticals, including Health & Medical practices, Law Firms, and Home Services. Our clients include home remodelers, addiction treatment centers, chiropractors, and more.
HOW We Help
While we’re proud of our recognized SEO acumen, we do much more than just SEO for businesses in Columbus! We see ourselves as a fractional extension of your team for all things digital – from building custom WordPress websites to running Google Ads, managing Social Media, implementing VoIP telecommunication solutions, and more. For SEO strategy, our clients typically can expect: Content development Google Business Profile optimization Web development Link building Digital PR Keyword research Market research Competitor gap analysis And more
WHAT We Deliver
We deliver value based on measurable KPIs: sales, revenue, and ROI. Full stop.
How a Columbus SEO Strategy Comes Together
Columbus SEO with Hoopless never comes as a generic package. Every client gets a unique strategy, and our SEO clients typically can expect a core set of deliverables.
Keyword, market and competitor research shows us where the opportunities are. Content and web development put that to work on your site. Then Google Business Profile optimization, link building and digital PR take the work off-page. From on-page optimizations to off-page, we help you build authority and rank in Maps for keywords that matter.
We measure all of it against sales, revenue and ROI, and you get a flexible, transparent plan delivered every month on a simple month-to-month agreement.
Get Custom Solutions
From SEO Experts Near You
We don’t sell generic packages. Every client has a unique strategy, and our value goes well beyond the line items in a contract. We will do whatever it takes to boost your business, with a flexible and transparent plan delivered to you every month.
Why Columbus Businesses Choose Us
For Local SEO
We Know Maps
Our co-founder is a Google Platinum Product Expert for GBP. From suspensions to spam, we know how to navigate issues that other agencies can’t.
We’re Local!
Want to meet in person? We’re ready to visit your business or meet for coffee.
AI-Native=Lower Costs
We’re a team of experts that use AI & automation to maximize client budgets and value per dollar.
No Long Contracts
We put our money where our mouth is. With simple month-to-month agreements, your business has more flexibility and peace of mind.
We Get Results
And we have receipts. One home remodeler in Columbus drove $800k in new revenue from Local SEO in 2025 – which was over 3,000% ROI!
Customer Service
We know most clients need more than just SEO, so we’re also your standby tech support – ready to help by text or email.
How We Grow Columbus Companies & Win Local Search
Website SEO
From on-page optimizations to off-page, we help you build authority and rank in Maps – for keywords that matter.
Social Media Strategy
With a younger generation entering the market and AI relying more on social signals, we make it easy for businesses to stop ignoring social.
Market Research & AI
We use artificial intelligence to identify market opportunities and to optimize CTAs that target your ideal customer – to convert more SEO traffic and improve ROI.
Google Business Profile
We optimize your profile and actively manage it with posts, Q&A, review replies, images, videos, and guard against malicious edits
Call Tracking
We don’t just report keywords and rankings. We help businesses identify where their customers come from, so you can make more informed business decisions.
Spam Fighting
We aggressively investigate competitors that may be cheating or violating GBP terms and report them if warrented
A Plug-in Marketing Department in Columbus
Whether you’re just looking for SEO or need help with more, many of our clients hire Hoopless as their fractional marketing department. From Google Ads to Social Media, CRM management, or Graphic Design, we’re standing by to build and implement a cohesive online strategy.
- Save time and money with one flat rate
- Improve communication & transparency
- Web Design, Paid Search, Social Media, and More
Industries We Serve in Columbus
Local SEO For Health & Medical Practices
We’ve been working with healthcare companies for over a decade. From HIPAA compliance to Google Ads policies, we know how to navigate the complexities of medical practice marketing.
- Private Practices, Doctors, Clinics
- MedSpas, Dermatology, Weight Management
- Nursing Homes & Physical Therapy
Local SEO For Law Firms
We’ve worked with law firms across the United States, from small town firms to hyper competitive major metropolitan areas. We know how expensive Google Ads and LSAs are for law firms, which is why we maximize Local SEO.
- Personal Injury
- Criminal Defense
- Family & Estate Planning
Local SEO For Home Services
Homes service business are hyper competitive in local search, and most consumers find local services in Google Maps. This is still true – even with all the AI hype you see online. Google still holds the majority market share, so we help clients win the Map.
- HVAC Companies
- Plumbers
- Cleaning Services
Our Local SEO Clients Get Results
Columbus Home Remodeler SEO Results
A family-run Midwest remodeling company that was in was facing fierce competition after 20 years in business. They knew they needed to up their marketing efforts.
They had never invested in SEO, yes another agency was encouraging them to run expensive Google Ads.
We saw big opportunities in Local Search, so they went with us. We were pleased to see BIG results in less than 9 months.
- $3k%SEO ROI
- $750kIn new sales – year 1
Midwest Behavioral Health AI+SEO Success
An addiction treatment center client saw explosive growth in AI overviews, organic traffic, LLMs, and Google Maps.
The result was more calls, more admissions, and lower cost per admission across digital marketing.
- 500+New AI & LLM prompt appearances
- 40%More calls YoY
SEO Adjustment: Mission Chiropractic
This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.
In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.
Read more- 60%Increase in calls YoY
- 300%Increase in local visibility
Columbus Family Business Website Upgrade
Frog Hauling provides dumpster rental services in Central Ohio.
Hoopless helped scrap their 15-year-old website for a totally fresh look – that also boosted rankings and sales estimated.
Read more- 21%Increase in traffic YoY
- 18%Increase in sales YoY
What others have to say
Trusted by happy clients & industry experts. View case studies
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
★★★★★
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we're actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
★★★★★
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
★★★★★
Great team to work with! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
★★★★★
Been working with Sam for 3 years now. He runs all my digital marketing. Can't say enough about the service and results. Highly recommend him for all your business digital marketing needs.
★★★★★
Working with the Hoopless team has been an outstanding experience. They've gone above and beyond every time I've asked, always responding quickly, taking the time to explain everything clearly.
What Does Success Look Like?
More Authority
With a custom, white glove strategy.
More Sales
SEO is an investment to create ROI.
Connect The Dots
We help with much more than just SEO. We also help clients improve the impact of SEO with call tracking, conversion rate optimization, and more.
ROI on PPC
Need help with Google Ads? We help with that too – with the goal of reducing Ad Spend over time wherever possible, and helping improve digital ROI.
Ready to Level Up Your Local SEO in Columbus?
Book A Free Consultation & Get in Touch With Your Columbus SEO Team
We encourage you to reach out via our website chat, submit a form, or give us a call at (614) 918-4513
Our Co-Founder, Sam Knight, lives in Westerville and is also happy to grab coffee!
Enter your business name or website below and we will put your free audit together — no call needed to get it.
How Do I Know if Local SEO is Right For Me?
Learn About Local SEO and Get A Competitor Comparsion – for FREE
See Where You Stand
Learn How Local SEO Works and Check Your Status Against 100s of Rank Factors and Top Competitor
Start NowStart Getting Found Today
Local SEO often has the highest margins and ROI when done right – which is why we love it!
Our team has years of experience helping local businesses understand SEO and getting ranked on Google. We have nothing to hide behind, and don’t shy away from “free advice” (That’s a big reason why most clients end up hiring us!)
So give us a shout – we’re here to help.
Talk to us!Local SEO Rank Factors
Frequently Asked Questions
Is Hoopless a marketing agency?
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
What does Hoopless do best?
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.” While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
PPC vs SEO?
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!
Sam Knight
Sam Knight is the co-founder of Hoopless and has practiced SEO for more than a decade. He's an official Platinum Product Expert for Google Business Profile, where he has helped over 1,000 merchants in the GBP Help Community, and an SEO columnist for BrightLocal and Whitespark. Whitespark named him one of 47 leading local SEO voices in its 2026 Local Search Ranking Factors report.
Before Hoopless, Sam was Director of Digital Marketing at a multi-location addiction treatment center and an SEO strategist for one of the largest personal injury law firms in the Midwest. He's been quoted in Search Engine Roundtable, NearMedia and Marketing Unlocked, and he joined the Recovery Reach Podcast by Recovery.com as a guest.
Follow Sam on LinkedIn.
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