Hoopless Colorado – SEO & AI Consulting
Local SEO, Digital Marketing, and Business AI Solutions in Boulder, CO
When getting it wrong is expensive, Colorado businesses trust Hoopless to help them attract local customers & streamline operations.
Best-in-Class Local Marketing, Seen in Publications You Trust
Helping Boulder & Denver Businesses Win Locally
Boulder is one of the most innovative business communities in the country. Whether you’re a startup, a wellness practice, a law firm, or a local service provider, you deserve a marketing partner who brings cutting-edge strategy — including AI-powered tools that give your business a real competitive edge.
That’s why we combine Local SEO, Google Ads, and Business AI consulting into a single, cohesive growth strategy tailored to your Boulder market.
We specialize in helping businesses that depend on local customers in Boulder and throughout the Front Range. We’re most experienced in competitive verticals, including:
- Health, wellness & medical practices
- Law firms & legal services
- Home services & contractors
- Professional services, coaches & consultants
- Local retail & restaurants
We’re proud of our Local SEO expertise — but Hoopless is much more than an SEO shop. We operate as a fractional marketing department for Boulder businesses, covering everything from strategy to execution.
For Local SEO, clients can expect:
- Google Business Profile (GBP) optimization & active management
- On-page and off-page SEO
- Local keyword research & competitor gap analysis
- Link building & Digital PR
- Content development for Boulder-specific searches
- Market research & SERP analysis
For Google Ads & Paid Media:
- Local Google Ads campaign setup and management
- Performance Max & Local Service Ads (LSAs)
- Conversion tracking & ROI reporting
- Budget efficiency with the goal of reducing ad spend over time through organic growth
For Business AI Consulting & Implementation:
- AI workflow audits and automation strategy
- Chatbot and AI assistant implementation for lead capture and customer service
- AI-powered content and market research
- CRM integration with AI tools (HubSpot, GoHighLevel, etc.)
- Custom AI prompt engineering for marketing, operations, and sales teams
We deliver value based on measurable KPIs: sales, revenue, and ROI. Full stop.
Get Custom Solutions From SEO & AI Experts Near Boulder
We don’t sell generic packages. Every client gets a unique strategy, and our value goes well beyond the line items in a contract. We do whatever it takes to grow your business — with a flexible, transparent plan delivered every month.
John Canoy
Great team to work with ! Did an amazing job on the website and have worked hard to improve the SEO of it. A++++
Dr. Dan Reed
Been working with Sam for 3 years now. He runs all my digital marketing. Can’t say enough about the service and results. Highly recommend him for all your business digital marketing needs.
John Puls
Hoopless and their whole team was fantastic. They helped us with a brand new website build, designed print marketing materials, and helped with social media. Our SEO has never been better and we’re actually getting organic google referrals on a consistent basis. Sam, David, and the whole team are outstanding at communicating. Highly recommend!
Marian Hobson
Working with the Hoopless team has been an outstanding experience. They’ve gone above and beyond every time I’ve asked, always responding quickly, taking the time to explain everything clearly.
Darren Shaw
Sam is one of the smartest and most creative SEOs I have met in recent years. He understands SEO on a deeper level than most, and most importantly, he gets results!
Home Service Business Solutions in Boulder
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HVAC Companies -
Plumbers
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Cleaning Services
Local SEO For Health & Medical Practices
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Private Practices, Doctors, Clinics
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MedSpas, Dermatology, Weight Management
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Nursing Homes & Physical Therapy
Digital Marketing For Law Firms
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Personal Injury
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Criminal Defense
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Family & Estate Planning
CRO Impact: Ombraz
The cult favorite armless sunglasses brand saw a massive spike in revenue thanks to intelligent site design.
We streamlined a convoluted checkout flow, which slashed returns on the item and dramatically increased conversions, leading to significant revenue gains.
SEO Adjustment: Mission Chiropractic
This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.
In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.
Junk Removal: New Website For Dumpster Co
Frog Hauling provides dumpster rental services in Central Ohio.
Hoopless helped scrap their 15-year-old website for a totally fresh look – that also boosted rankings and sales estimated.
CRO Impact: Ombraz
The cult favorite armless sunglasses brand saw a massive spike in revenue thanks to intelligent site design. We streamlined a convoluted checkout flow, which slashed returns on the item and dramatically increased conversions, leading to significant revenue gains.
Increase in conversions
Estimated Total Revenue as a result of the change
SEO Adjustment: Mission Chiropractic
This fast-growing chiropractor in Columbus, Ohio needed a boost to their organic traffic.
In the extremely competitive chiropractor vertical, we designed and launched a completely new website, more service pages, local link building, and optimized their GBP starting in January 2024, which drove 60% more calls from Google Maps YoY and eliminated Google Ad spend.
Increase in calls
Savings from eliminating unnecessary ad spend
New Traffic for Dauphin Containers
Dauphin Containers provides dumpster rental services in Mobile, Alabama.
Hoopless increased their visibility by 700% over an area of 960 miles for “dumpster rental near me,” which doubled their revenue year over year.
Increase in map visibility
Increase in organic sales YoY
Frequently Asked Questions
Sort of. We like to think of ourselves as an alternative to the traditional marketing agency. We founded Hoopless because we saw a lot of problems in the industry and a desire for something different. Instead of rate cards, upselling, salespeople, and generic packages built to scale – Hoopless runs the polar opposite. We work the way you do, we don’t have long confusing contracts, and we operate under one flat fee that covers any marketing service you may need or want from us. We believe this offers simpler terms and ensures our efforts are always aligned with your ultimate goals.
While we do a lot of stuff, everything revolves around organic visibility. From beautiful custom websites built for engagement, building authority through digital PR, or running digital ad campaigns to boost branded search: we apply leading edge strategies alwyas aimed at driving organic growth and ultimately appearing for the most competitive queries on Google. showing up on Google for the terms that turn into customersunderstand the convenience of full-service agencies, but the truth is that many digital marketing specialties are extremely complex – you know the old adage: “jack of all trades, master at none.”
While we can fulfill most digital marketing needs, we prefer to be realistic and transparent: we shine in organic growth. Specifically, Local SEO & Web development. Hoopless was the result of a merger between a Local SEO company and a Web Design company. From building a custom WordPress theme to ultimately getting found on Google for “near me” searches – we help businesses improve margins and hit their goals via organic business growth. For many clients, that actually means a reduction in ad spend – not vice versa.
There are two ways to appear on Google: you can pay for traffic, or you can build a strategy to rank organically. PPC, or pay-per-click, is commonly used to refer to Google Ads. With Google Ads, you pay to play. If you stop paying, the traffic and customers come to a halt. SEO, on the other hand, are efforts to rank your business on Google without paying for the traffic. Compared to PPC, SEO typically has much higher margins. Plus, if you stop investing in SEO, that traffic doesn’t disappear overnight. Businesses can sometimes continue to get that traffic for months or years!